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EnergyAustralia: ownership, plans and where it sells

EnergyAustralia is one of the 'big three' energy retailers and says it has approximately 1.5 million customers across eastern Australia. It is owned by CLP Group, a Hong Kong company, which entered the Australian market in 2001 and rebranded its business, then called TRUenergy, as EnergyAustralia in 2012. It sells electricity and gas to households in NSW, Victoria, south-east Queensland, SA and the ACT.

Below is what the public record shows about EnergyAustralia, including its ownership, its size in the regulator's figures and regulator actions. We do not rate retailers; the government comparators list its plans next to every competitor's.

By Better Rate Mate Editorial Team · Last reviewed

EnergyAustralia at a glance

Figures are from the Australian Energy Regulator and EnergyAustralia's own website.

EnergyAustralia key facts
EnergyAustralia
OwnershipCLP Group, Hong Kong
In Australia since2001 (CLP's entry); EnergyAustralia name since 2012
Sells to households inNSW, Victoria, Queensland (south-east), SA, ACT
FuelsElectricity and gas
Customers (its own figure)Approximately 1.5 million
Residential electricity customers (NECF states, 30 June 2025)911,588 (13.1% share)
Residential gas customers (NECF states, 30 June 2025)379,148 (16.2% share)
NECF customer numbers exclude Victoria. Sources: EnergyAustralia, About us and Our history; AER Retailer Report Cards 2024–25.

Ownership and history

CLP entered Australia in 2001 by buying into Yallourn Energy, merged it with Victorian retailer TXU in 2005 as TRUenergy, and in 2011 bought the retail customers of the NSW Government's EnergyAustralia, taking its name in 2012. The business owns power stations as well as the retail arm. The AER notes EnergyAustralia's residential customer numbers in the national-rules states fell by around 113,000 between 2020–21 and 2024–25.

Plans EnergyAustralia markets

EnergyAustralia sells flat-rate and time-of-use electricity plans, gas plans and solar-focused offers; the AER cites its Solar Home Bundle as an example of retailers packaging solar and batteries with a plan. Since 1 July 2026 it must offer the Solar Sharer plan in NSW, south-east Queensland and SA.

Regulator actions

In September 2024 the Federal Court ordered EnergyAustralia to pay $14 million in penalties, in proceedings brought by the ACCC, for misleading statements about electricity prices sent to around 566,000 consumers and for breaching the Electricity Retail Code's pricing information rules. In March 2026 it paid AER infringement notices totalling $142,800 over an alleged transfer without explicit informed consent and disconnection obligations.

How to check EnergyAustralia's plans against the market

Retailers must publish their generally available plans to the government comparators: Energy Made Easy in NSW, Queensland, SA, Tasmania and the ACT, and Victorian Energy Compare in Victoria. Each plan there has a standard fact sheet listing every rate, fee and discount condition, which is the fairest way to line EnergyAustralia's plans up against everyone else's.

Start with how far below the reference price each plan is (the Default Market Offer in NSW, south-east Queensland and SA, or the Victorian Default Offer), then run your own annual usage from a recent bill through the shortlist. The same retailer can be among the cheapest in one network zone and not in another.

What to watch for

Common questions

Who owns EnergyAustralia?

CLP Group, a company based in Hong Kong. CLP entered Australia in 2001 and has owned the business now called EnergyAustralia since then.

Is EnergyAustralia Australian owned?

No. It operates in Australia, but its owner is Hong Kong's CLP Group.

Who is cheaper, AGL or EnergyAustralia?

It depends on the plans available at your address and your usage. Compare each retailer's best plan against the reference price for your zone, then check the shortlist against your own bill.

Why was EnergyAustralia fined $14 million?

The Federal Court ordered the penalty in 2024 after EnergyAustralia admitted sending around 566,000 consumers communications in 2022 that did not state the lowest possible price and misrepresented the estimated annual price for an average customer, breaching the Australian Consumer Law and the Electricity Retail Code.

Further reading

Related guides

Where EnergyAustralia sells, state by state

How the market works in each state it supplies: the distributors, the reference or regulated price, concessions and feed-in tariff rules.