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EnergyAustralia: ownership, plans and where it sells

EnergyAustralia is one of the 'big three' energy retailers and says it has approximately 1.5 million customers across eastern Australia. It is owned by CLP Group, a Hong Kong company, which entered the Australian market in 2001 and rebranded its business, then called TRUenergy, as EnergyAustralia in 2012. It sells electricity and gas to households in NSW, Victoria, south-east Queensland, SA and the ACT.

Below is what the public record shows about EnergyAustralia, including its ownership, its rates in each network zone (checked 10 October 2026), its seniors offers, its size in the regulator's figures and regulator actions. We do not rate retailers; the government comparators list its plans next to every competitor's.

By Better Rate Mate Editorial Team ยท Last reviewed

General information only. We don't compare every provider or plan in the market, and we may earn a commission if you sign up through our links.

EnergyAustralia at a glance

Figures are from the Australian Energy Regulator and EnergyAustralia's own website.

EnergyAustralia key facts
EnergyAustralia
OwnershipCLP Group, Hong Kong
In Australia since2001 (CLP's entry); EnergyAustralia name since 2012
Sells to households inNSW, Victoria, Queensland (south-east, electricity only), SA, ACT
FuelsElectricity and gas
Customers (its own figure)Approximately 1.5 million
Residential electricity customers (NECF states, 30 June 2025)911,588 (13.1% share)
Residential gas customers (NECF states, 30 June 2025)379,148 (16.2% share)
NECF customer numbers exclude Victoria. Sources: EnergyAustralia, About us and Our history; AER Retailer Report Cards 2024-25.

Ownership and history

CLP entered Australia in 2001 by buying into Yallourn Energy, merged it with Victorian retailer TXU in 2005 as TRUenergy, and in 2011 bought the retail customers of the NSW Government's EnergyAustralia, taking its name in 2012. The business owns power stations as well as the retail arm. The AER notes EnergyAustralia's residential customer numbers in the national-rules states fell by around 113,000 between 2020-21 and 2024-25.

EnergyAustralia rates by network, 2026-27

On 10 October 2026, EnergyAustralia's lowest-priced single-rate electricity plan charged from 25.96 c/kWh to 41.91 c/kWh plus a daily supply charge, depending on the network zone, which put it between 7% and 12% below the reference price at standard usage. The reference price is the Default Market Offer (DMO), or the Victorian Default Offer (VDO) in Victoria.

EnergyAustralia's lowest-priced plans charge the same rates as its standing offer, which sit at the reference price, and come in below it through a guaranteed discount: 12% in NSW, 10% in south-east Queensland and 7% in SA on the Flexi Plan, which lists a 12-month benefit period, and 10% on the Victorian Home 365 plan, a 12-month contract. Check what the price becomes when that period ends.

Single-rate plans are the like-for-like comparison the regulators use. Time-of-use, controlled load and solar plans are priced differently, so run your own usage through Energy Made Easy or Victorian Energy Compare before you choose.

EnergyAustralia's lowest-priced single-rate electricity plan by network zone (checked 10 October 2026)
Network zonePlanUsage rateDaily supply chargeYearly cost at standard usageAgainst the reference price
Ausgrid (NSW)Flexi Plan, with 12% off usage and supply charges (guaranteed, a 12-month benefit period)33.13 c/kWh166.23 c$1,671 (3,900 kWh)12% below the DMO of $1,899
Endeavour Energy (NSW)Flexi Plan, with 12% off usage and supply charges (guaranteed, a 12-month benefit period)33.72 c/kWh185.13 c$2,049 (4,900 kWh)12% below the DMO of $2,328
Essential Energy (NSW)Flexi Plan, with 12% off usage and supply charges (guaranteed, a 12-month benefit period)35.01 c/kWh272.22 c$2,291 (4,600 kWh)12% below the DMO of $2,604
Energex (south-east Qld)Flexi Plan, with 10% off usage and supply charges (guaranteed, a 12-month benefit period)27.97 c/kWh192.01 c$1,789 (4,600 kWh)10% below the DMO of $1,988
SA Power Networks (SA)Flexi Plan, with 7% off usage and supply charges (guaranteed, a 12-month benefit period)41.91 c/kWh180.05 c$2,170 (4,000 kWh)7% below the DMO of $2,334
CitiPower (Vic)Home 365, with 10% off usage and supply charges (guaranteed, a 12-month contract)25.96 c/kWh121.14 c$1,332 (4,000 kWh)10% below the VDO of $1,481
Powercor (Vic)Home 365, with 10% off usage and supply charges (guaranteed, a 12-month contract)28.22 c/kWh138.05 c$1,469 (4,000 kWh)10% below the VDO of $1,633
Jemena (Vic)Home 365, with 10% off usage and supply charges (guaranteed, a 12-month contract)27.47 c/kWh127.13 c$1,407 (4,000 kWh)10% below the VDO of $1,563
United Energy (Vic)Home 365, with 10% off usage and supply charges (guaranteed, a 12-month contract)27.35 c/kWh119.12 c$1,376 (4,000 kWh)10% below the VDO of $1,529
AusNet Services (Vic)Home 365, with 10% off usage and supply charges (guaranteed, a 12-month contract)31.98 c/kWh128.24 c$1,573 (4,000 kWh)10% below the VDO of $1,748
How we chose each plan: single-rate residential plans open to anyone switching in, priced at the zone's standard usage the way the AER and ESC price the DMO and VDO (supply charge for 365 days plus usage), including GST and guaranteed discounts but not conditional discounts, sign-up credits or fees. Rates include GST and are shown before any guaranteed discount; the yearly cost takes it off. Every single-rate standing offer from EnergyAustralia in these zones is priced at the reference price. Plan IDs, which you can look up on Energy Made Easy or Victorian Energy Compare: ENE379607MRE51, ENE379601MRE51, ENE379608MRE50, ENE379814MRE32, ENE379843MRE25, TRU796565MR, TRU796597MR, TRU796613MR, TRU796629MR, TRU796581MR. Source: Energy Made Easy and Victorian Energy Compare plan data (AER Consumer Data Right product reference data), retrieved 10 October 2026. Prices change; check the plan's fact sheet before you sign up.

Plans EnergyAustralia markets

EnergyAustralia sells flat-rate and time-of-use electricity plans, gas plans and solar-focused offers; the AER cites its Solar Home Bundle as an example of retailers packaging solar and batteries with a plan. Since 1 July 2026 it must offer the Solar Sharer plan in NSW, south-east Queensland and SA.

It also publishes seniors offers: the NSW Seniors Offer for NSW Seniors Card holders (a 14% guaranteed discount), the VIC Seniors Offer for Victorian Seniors Card holders and a QLD Seniors Offer (12% each), checked on 10 October 2026. The NSW Government's Seniors Card website lists EnergyAustralia's NSW offer. Our page on energy discounts for seniors compares the seniors plans on the market.

Where EnergyAustralia sells, state by state

EnergyAustralia sells electricity and gas in NSW, Victoria, SA and the ACT, and electricity in south-east Queensland:

EnergyAustralia in NSW

EnergyAustralia publishes plans in all three NSW network zones: Ausgrid (DMO $1,899), Endeavour Energy (DMO $2,328) and Essential Energy (DMO $2,604). On 10 October 2026 its lowest-priced single-rate plan was 12% below the DMO in each at standard usage. Like every retailer with more than 1,000 customers in the DMO areas, it must offer the Solar Sharer plan, with free power from 11am to 2pm. To see the whole market, compare EnergyAustralia with other retailers in NSW.

EnergyAustralia in Victoria

EnergyAustralia publishes plans in all five Victorian network zones: CitiPower (VDO $1,481), Powercor (VDO $1,633), Jemena (VDO $1,563), United Energy (VDO $1,529) and AusNet Services (VDO $1,748). On 10 October 2026 its lowest-priced single-rate plan was 10% below the VDO in each at standard usage. Victoria's Midday Power Saver, which most retailers have had to offer since 1 October 2026, gives free power from 11am to 2pm. To see the whole market, compare EnergyAustralia with other retailers in Victoria.

EnergyAustralia in Queensland

In Queensland, EnergyAustralia's published plans are for south-east Queensland, on the Energex network (DMO $1,988). On 10 October 2026 its lowest-priced single-rate plan was 10% below the DMO at standard usage. Like every retailer with more than 1,000 customers in the DMO areas, it must offer the Solar Sharer plan, with free power from 11am to 2pm. To see the whole market, compare EnergyAustralia with other retailers in Queensland.

EnergyAustralia in South Australia

In South Australia, EnergyAustralia's plans are for the SA Power Networks zone (DMO $2,334). On 10 October 2026 its lowest-priced single-rate plan was 7% below the DMO at standard usage. Like every retailer with more than 1,000 customers in the DMO areas, it must offer the Solar Sharer plan, with free power from 12pm to 3pm in SA. To see the whole market, compare EnergyAustralia with other retailers in South Australia.

EnergyAustralia in the ACT

In the ACT, EnergyAustralia sells on Evoenergy's network. There is no DMO there: the ICRC regulates the standard retail price of ActewAGL, the largest retailer, and other retailers compete with it. To see the whole market, compare EnergyAustralia with other retailers in the ACT.

Regulator actions

In September 2024 the Federal Court ordered EnergyAustralia to pay $14 million in penalties, in proceedings brought by the ACCC, for misleading statements about electricity prices sent to around 566,000 consumers and for breaching the Electricity Retail Code's pricing information rules. In March 2026 it paid AER infringement notices totalling $142,800 over an alleged transfer without explicit informed consent and disconnection obligations.

EnergyAustralia's complaints record

The Australian Energy Regulator publishes how many complaints each retailer receives. The figures below are complaints made to EnergyAustralia itself by residential customers in NSW, Queensland, South Australia, Tasmania and the ACT, as reported to the AER, with the figure for all retailers beside them. We publish the counts and do not rate retailers.

Residential complaints to EnergyAustralia, as reported to the AER
EnergyAustraliaAll retailers
Complaints in 2024-2519,647142,768
Share of residential electricity customers, 2024-252.16%2.05%
Complaints in January to March 20263,67934,931
Share of residential electricity customers, January to March 20260.41%0.49%
Victoria, WA and the NT are not covered. As the AER does, the shares compare electricity and gas complaints with electricity customers. The AER expanded its reporting from 1 July 2025, so the two periods are not directly comparable. Source: AER retail energy market performance data, January to March 2026 (published 24 June 2026).

Concessions and seniors

State energy concessions and rebates are paid by governments, so eligible seniors and other card holders keep them whichever retailer they choose. They do not move automatically when you switch: tell EnergyAustralia or your new retailer about your card, or in South Australia tell ConcessionsSA. Our state pages list each concession, for example in NSW, Victoria and Queensland.

EnergyAustralia compared with AGL and Origin Energy

The public record for the three, side by side. For prices, the rates table above shows EnergyAustralia's lowest single-rate plan in each zone, AGL vs Origin vs EnergyAustralia compares the big three zone by zone, and the government comparators show every plan at your address.

EnergyAustralia, AGL and Origin Energy on the public record
EnergyAustraliaAGLOrigin Energy
OwnerCLP Group (Hong Kong)ASX-listed, AustralianASX-listed, Australian
Sells to households inNSW, Vic, Qld, SA, ACTNSW, Vic, Qld, SA, WANSW, Vic, Qld, SA, ACT, WA
Residential electricity customers in NSW, Qld, SA, Tas and ACT (31 March 2026)891,9331,509,2191,853,896
Residential complaints, 2024-25 (share of electricity customers)19,647 (2.16%)7,079 (0.48%)67,568 (3.66%)
Latest regulator action in our profile$14 million Federal Court penalty over misleading price statements (September 2024)A $25 million Federal Court penalty over Centrepay (December 2024) was set aside on appeal in August 2026$12 million in Federal Court penalties over life support obligations (2024-25)
ProfileThis pageAGLOrigin Energy
Customer and complaint figures exclude Victoria, WA and the NT. Source: AER retail energy market performance data, January to March 2026 (published 24 June 2026); regulator actions as cited on each profile.

How to check EnergyAustralia's plans against the market

Retailers must publish their generally available plans to the government comparators: Energy Made Easy in NSW, Queensland, SA, Tasmania and the ACT, and Victorian Energy Compare in Victoria. Each plan there has a standard fact sheet listing every rate, fee and discount condition, which is the fairest way to line EnergyAustralia's plans up against everyone else's.

Start with how far below the reference price each plan is (the Default Market Offer in NSW, south-east Queensland and SA, or the Victorian Default Offer), then run your own annual usage from a recent bill through the shortlist. The same retailer can be among the cheapest in one network zone and not in another.

General information only. We don't compare every provider or plan in the market, and we may earn a commission if you sign up through our links.

What to watch for

  • Check the plan's price against the reference price for your own zone; the ACCC case turned on how prices were communicated.
  • Look at conditional discounts and benefit periods on the fact sheet.
  • If you have solar, compare the whole plan, not just the feed-in tariff.

Common questions

Who owns EnergyAustralia?

CLP Group, a company based in Hong Kong. CLP entered Australia in 2001 and has owned the business now called EnergyAustralia since then.

Is EnergyAustralia Australian owned?

No. It operates in Australia, but its owner is Hong Kong's CLP Group.

Who is cheaper, AGL or EnergyAustralia?

Neither is cheaper everywhere: it depends on your zone, usage and the plans on sale. On 10 October 2026, at standard usage, EnergyAustralia's lowest-priced single-rate plan was cheaper than AGL's in all five NSW, south-east Queensland and SA zones, while AGL's was cheaper in three of Victoria's five zones and the two were level in the other two. EnergyAustralia's price relies on a guaranteed discount that lasts 12 months, so compare again when it ends. AGL vs Origin vs EnergyAustralia has every zone.

Does EnergyAustralia have a seniors discount?

Yes, through seniors offers checked on 10 October 2026: the NSW Seniors Offer for NSW Seniors Card holders, with a 14% guaranteed discount, and the VIC Seniors Offer for Victorian Seniors Card holders and the QLD Seniors Offer, each with 12%. Each lists a 12-month benefit period or contract. State concessions for seniors and pensioners apply on top, whichever retailer you choose.

How do I compare EnergyAustralia plans?

Look up its plans for your postcode on Energy Made Easy, or Victorian Energy Compare in Victoria, and compare each plan's yearly cost at your usage, and its percentage against the reference price, with other retailers' best plans. Check how long any guaranteed discount lasts. The rate table on this page shows EnergyAustralia's lowest single-rate plan in each zone.

Why was EnergyAustralia fined $14 million?

The Federal Court ordered the penalty in 2024 after EnergyAustralia admitted sending around 566,000 consumers communications in 2022 that did not state the lowest possible price and misrepresented the estimated annual price for an average customer, breaching the Australian Consumer Law and the Electricity Retail Code.

Further reading

Related guides

State guides for EnergyAustralia's markets

How the market works in each state it supplies: the distributors, the reference or regulated price, concessions and feed-in tariff rules.